I received an email recently:

I have a patent pending technology in e-commerce that deals with comparison shopping and would like to have a patent search done on it. Would you be able to recommend a company that can help me with this?

Here’s the answer:

Patent searches could and should be done by you first. Go to uspto.gov and do it. Google will actually be an even better patent search mechanism in that you can look around for things that may be prior art but not necessarily patented.

If you really want your patent to be good, you must become an expert in that field. Otherwise you’ll potentially spend a lot of time & money to patent something which is potentially worthless or has already been invented. You need to know about all the other techniques used to do things similar to what you’re doing.

I asked Patent attorney Leighton Chong what he thought about this and he added:

You might also include the importance of “literature” searching as well, i.e., white papers, industry proceedings, conference symposia, press releases, new product literature, etc. These commonly precede patent publications, and are far more diverse, wider ranging, and easier for anyone to publish than patents. Online searching for published literature is also made convenient through search engines like Google which are about as reliable as industry databases. Since published literature is just as usable for prior art as published patents, in my opinion it is far more important to search published literature than patents.